The short version
Tracking only helps if it happens. We kept watching people quit the moment logging took longer than the meal, so the product bet is speed first: text, photo, and barcode capture you can still correct.
The rest of the app exists to make that log useful. Weekly summaries, weight and water, fasting timers, recipes, and a read-only link for coaches — without handing anyone the keys to the account.
Mission
Make nutrition tracking fast enough to keep, and clear enough to act on, without pretending an estimate is a diagnosis.
Vision
A personal food record people trust for years: theirs to export, theirs to delete, and optionally visible to a coach as a summary rather than a surveillance feed.
A small group, close to the product
Placeholder portraits until we publish real photos. Roles describe the work, not a corporate chart.
Ayşe Demir
Founder & product
Started Calora after years of abandoning calorie apps that treated real meals as a data-entry job.
Kenan Yılmaz
Engineering
Builds the logging, insights, and sharing flows so estimates stay reviewable before they hit a diary.
Nora Berg
Nutrition content
Keeps public guidance practical: macros, fasting context, and meal planning without miracle claims.
Rafael Costa
Support & trust
Handles account questions, deletion requests, and the boring-but-essential privacy follow-through.